We are pleased to announce three senior appointments to our global leadership team. Here in the U.K., Rachael Sansom has been appointed managing director of Red Havas London and Mark Campbell becomes our global head of content; while over in the states Natasha Carroll has been appointed as senior vice president, global clients and business director (based in New York).
The three appointments follow our launch of Red Havas earlier this year, which saw strategic leadership shifts across the network including Davitha Ghiassi, who joined the New York office as executive vice president of social & integration and Grant Richmond-Coggan who was elevated to APAC new business director. The diverse experience of these leadership appointments reflects our strategic “Merged Media” model that brings together traditional and digital publishing, content, social media and data within a single infrastructure.
James Wright, our global CEO and global chairman of the Havas PR Global Collective, commented for us on the new appointments saying “I’m delighted to welcome Rachael and Mark to the team. As we build the Red Havas brand globally, we have big ambitions for growth in the U.K. and across EMEA, and this is the perfect team for the job ahead, bringing diverse integrated media experience to our leadership bench. Both the calibre and combined depth and breadth of Mark and Rachael’s experience will help us fulfil our Merged Media vision, and will further add to our strong offering across those target regions and beyond.”
In London Rachael is now responsible for driving growth in the U.K., with a focus on our London office. She was previously managing director of the brand team at MHP/Engine, which she founded, leading her team to win multiple industry awards, including a Cannes Gold Lion for the U.K.’s National Health Service Blood and Transplant’s ‘Missing Type’ campaign. She was later managing director of Huntsworth-owned Red Consultancy’s largest division. Prior to this, she held senior in-house roles at Motorola Mobility and The Random House Group.
A leader in content and partnership marketing, Mark Campbell is responsible for developing multi-channel content solutions for clients and driving growth of this offering. Prior to this, he was head of content and partnerships for Havas Australia, where he worked with Wright. During his 18-plus year career, Mark has dedicated himself to innovations in the content and commercial partnerships space, having devised the world’s first brand owned digital-only TV channel, Go Beyond TV, for Land Rover. He also created Australia’s first interactive music and entertainment series for Sony Music and Commonwealth Bank that was powered by audiences across social media and broadcast!