Earlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic.
In this second episode of a three-part series, Red Havas U.K.’s Managing Director Rachael Sansom and Executive Director Richard Clarke talk about three of those predictions. Together, they introduce a new type of influencer—the Vaccinfluencer and tell us why “Get out the vaccine” will be the new “Get out the vote” for influencers and the brands that employ them.
They also examine 5G, exploring its potential to transform the digital experiences that marketers can create in the virtual world in 2021. And speaking of experiences, they explain why 2021 will be the year when experiential comes to its senses—all five of them.
Also Mentioned on This Show:
- 2021 Red Sky Predictions report “10 Predictions for Communicators in 2021”
Listen to the first episode in this three-part series: “Year of the Employee.”