Category: News

VINTED APPOINTS RED HAVAS AS UK CONSUMER PR AGENCY OF RECORD

Red Havas is delighted to announce its appointment as the UK Consumer and Lifestyle PR Agency of Record for Vinted, following a competitive pitch process in Q1. Vinted is Europe’s largest C2C online platform dedicated to second-hand fashion, which saw rapid regional growth, reaching 1.2 million members across the UK. 

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INCLUSIVE COMMUNICATIONS MATTER: EP. 10 OF RED SKY FUEL FOR THOUGHT PODCAST

March is Women’s History Month in the U.S., U.K. and Australia. It’s also the month we recognize International Women’s Day, and it comes on the heels of Black History Month in the U.S. This year the latter was especially poignant, after a year of landmark Black Lives Matter protests. All told, many brands and companies are now turning their attention squarely to diversity, equity & inclusion (DE&I).  As a roundtable of expert communicators discuss in this episode, bias knows no limits and as such, has extended into corporate and brand communications and experiences.

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Our Redsters Choose To Challenge: International Women’s Day

International Women’s Day’s 2021 campaign theme: #ChooseToChallenge. A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day. We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let’s all choose to challenge.

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Social Media & The Pandemic: Ep. 9 of the Red Sky Fuel for Thought Podcast

Even as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on Instagram posts.

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The Future of Aging: What does it mean for Brand Communications?

Havas Group Releases Latest Prosumer Report

We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstreams consumers will be doing later.

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