News

Meet a Redster: Who are you, Louis Wood?

Meet the members of the Red Havas team, starting with Louis Wood, one of the account managers at our London office.

PROVING BRAND PURPOSE: EP. 11 OF THE RED SKY FUEL FOR THOUGHT PODCAST

In this episode you will learn: 

• Why transparency and authenticity go hand in hand with brand purpose 
• How operationalizing purpose can help companies mitigate risk and serve as a competitive advantage 
• How to measure brand purpose and why companies must 

NEW RED HAVAS WHITE PAPER: WHY 2021 IS THE YEAR BRAND PURPOSE DRIVES REAL PROGRESS

Our agency’s latest white paper “From Pledges to Progress: Proving Brand Purpose in 2021” is out today. In it, we track organizations’ progress beyond making well-intentioned pledges. Now, companies are taking action on everything from voting rights to civil rights, climate change to employee well-being, to diversity, equity and inclusion.  

VINTED APPOINTS RED HAVAS AS UK CONSUMER PR AGENCY OF RECORD

Red Havas is delighted to announce its appointment as the UK Consumer and Lifestyle PR Agency of Record for Vinted, following a competitive pitch process in Q1. Vinted is Europe’s largest C2C online platform dedicated to second-hand fashion, which saw rapid regional growth, reaching 1.2 million members across the UK. 

INCLUSIVE COMMUNICATIONS MATTER: EP. 10 OF RED SKY FUEL FOR THOUGHT PODCAST

March is Women’s History Month in the U.S., U.K. and Australia. It’s also the month we recognize International Women’s Day, and it comes on the heels of Black History Month in the U.S. This year the latter was especially poignant, after a year of landmark Black Lives Matter protests. All told, many brands and companies are now turning their attention squarely to diversity, equity & inclusion (DE&I).  As a roundtable of expert communicators discuss in this episode, bias knows no limits and as such, has extended into corporate and brand communications and experiences.

Our Redsters Choose To Challenge: International Women’s Day

International Women’s Day’s 2021 campaign theme: #ChooseToChallenge. A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day. We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let’s all choose to challenge.

Social Media & The Pandemic: Ep. 9 of the Red Sky Fuel for Thought Podcast

Even as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on Instagram posts.

RED HAVAS EXPANDS GLOBAL HEALTH OFFERING WITH LAUNCH OF RED HAVAS HEALTH

The new health micro-network is the first global PR offering from Havas Health & You and unites key markets and capabilities across the globe

IN COMES THE VACCINFLUENCER: EP. 8 OF THE RED SKY FUEL FOR THOUGHT PODCAST

Earlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic. 

The Future of Aging: What does it mean for Brand Communications?

Havas Group Releases Latest Prosumer Report

We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21^st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstreams consumers will be doing later.