Earlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic.
Read MoreHavas Group Releases Latest Prosumer Report
We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstreams consumers will be doing later.
Read MoreEach year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. The most disruptive and clarifying year in modern history provided countless takeaways—about what matters and what doesn’t, what’s possible, what’s vulnerable, what can’t wait a day longer, and what we all stand to lose.
Read MoreRed Havas, the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart, today released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.
Read MoreNew year, new episode from your friends at Red Havas—and this one is full of heart.
In this episode you will learn:
In This Episode You Will Learn:
When our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the way we run our households; everything from how we purchase groceries to how we educate our children has transformed. In Red Havas’ latest white paper, and in the Trends Brief segment of this episode, we explore how pandemic-era consumers expect far more from the technology that is helping us hold it all together from day to day.
Read MoreWhile most of us won’t be back in our offices soon, particularly in the UK as we head back into our second lockdown this week, communication leaders are beginning to imagine how to invite some staff into a hybrid model of in-office and remote in 2021.
Read MoreToday we released a white paper, titled “Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications.” The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most.
Read MoreThis week holds several firsts for Red Havas’ brand-new podcast: It marks our debut on iTunes, Spotify and all your favorite podcast hosting sites; our first roundtable discussion; and the first time we’re providing podcast show notes to guide your listening experience (find them within iTunes and Spotify).
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