Category: News

The Future of Aging: What does it mean for Brand Communications?

Havas Group Releases Latest Prosumer Report

We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstreams consumers will be doing later.

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Year of the Employee: Ep. 7 of the Red Sky Fuel for Thought Podcast

Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. The most disruptive and clarifying year in modern history provided countless takeaways—about what matters and what doesn’t, what’s possible, what’s vulnerable, what can’t wait a day longer, and what we all stand to lose.

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RED HAVAS ANNOUNCES 10 GLOBAL PREDICTIONS TO EMPOWER POST-PANDEMIC COMMUNICATORS AND MARKETERS

Red Havas, the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart, today released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

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WHAT’S LOVE GOT TO DO WITH LEADERSHIP: EP. 6 OF RED SKY FUEL FOR THOUGHT PODCAST 

New year, new episode from your friends at Red Havas—and this one is full of heart.   

In this episode you will learn: 

  • Leadership tips and observations from Team Rubicon’s cofounder and CEO and Marine veteran Jake Wood  
  • How to ground an organization in purpose—and why every organization must do this 
  • What it means to build “mental fitness” and why it’s the new year’s resolution we all need to make 
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THE WORD OF THE YEAR: EP. 5 OF RED SKY FUEL FOR THOUGHT PODCAST

In This Episode You Will Learn:  

  • Which words communicators voted on as the 2020 Word of the Year   
  • How different generations are demonstrating differences in optimism/pessimism about 2021  
  • A new way brands can measure to what degree they’re regarded as a purpose-driven brand and whether that purpose resonates with its consumers  
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INTRODUCING PERSON-TO-PERSON COMMS: EP. 4 OF RED SKY FUEL FOR THOUGHT PODCAST

When our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the way we run our households; everything from how we purchase groceries to how we educate our children has transformed.  In Red Havas’ latest white paper, and in the Trends Brief segment of this episode, we explore how pandemic-era consumers expect far more from the technology that is helping us hold it all together from day to day.

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