Category: News

INTRODUCING PERSON-TO-PERSON COMMS: EP. 4 OF RED SKY FUEL FOR THOUGHT PODCAST

When our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the way we run our households; everything from how we purchase groceries to how we educate our children has transformed.  In Red Havas’ latest white paper, and in the Trends Brief segment of this episode, we explore how pandemic-era consumers expect far more from the technology that is helping us hold it all together from day to day.

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Leading an effective change strategy

By Rachael Sansom, Managing Director

As a leader, managing your company through a period of significant change can be a privilege, and potentially one of the most exciting points of a career. However, it is not without its challenges. Fresh and effective change requires solid infrastructure, a well thought out plan and the ability to adapt, strategise and innovate on a near day-to-day basis. 

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IT’S BEEN 130 DAYS SINCE OUR LIVES CHANGED FOREVER—WHAT DOES IT ALL MEAN FOR COMMUNICATORS?

James Wright, Global CEO Red Havas & Global Chairman, Havas PR Global Collective 

When my agency released our annual Red Sky Predictions report at the end of February, I couldn’t know how prescient two of the 2020 predictions would be. We forecast not only that brands would be anchoring themselves in purpose like never before but also that they would be increasingly put in the uncomfortable position of having to articulate their political and social values to their customers.

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Reflecting on my first year on the job

I cannot believe that it will be a year at the end of this month since I graduated from university. At that time, I felt – like most of my peers I assume – that the world was my oyster (not to sound cringey!) and nothing could hold me back from conquering “adulthood” and building a career from scratch.

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