Category: News

INCLUSIVE COMMUNICATIONS MATTER: EP. 10 OF RED SKY FUEL FOR THOUGHT PODCAST

March is Women’s History Month in the U.S., U.K. and Australia. It’s also the month we recognize International Women’s Day, and it comes on the heels of Black History Month in the U.S. This year the latter was especially poignant, after a year of landmark Black Lives Matter protests. All told, many brands and companies are now turning their attention squarely to diversity, equity & inclusion (DE&I).  As a roundtable of expert communicators discuss in this episode, bias knows no limits and as such, has extended into corporate and brand communications and experiences.

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Our Redsters Choose To Challenge: International Women’s Day

International Women’s Day’s 2021 campaign theme: #ChooseToChallenge. A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day. We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let’s all choose to challenge.

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Social Media & The Pandemic: Ep. 9 of the Red Sky Fuel for Thought Podcast

Even as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on Instagram posts.

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The Future of Aging: What does it mean for Brand Communications?

Havas Group Releases Latest Prosumer Report

We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstreams consumers will be doing later.

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Year of the Employee: Ep. 7 of the Red Sky Fuel for Thought Podcast

Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. The most disruptive and clarifying year in modern history provided countless takeaways—about what matters and what doesn’t, what’s possible, what’s vulnerable, what can’t wait a day longer, and what we all stand to lose.

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RED HAVAS ANNOUNCES 10 GLOBAL PREDICTIONS TO EMPOWER POST-PANDEMIC COMMUNICATORS AND MARKETERS

Red Havas, the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart, today released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

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WHAT’S LOVE GOT TO DO WITH LEADERSHIP: EP. 6 OF RED SKY FUEL FOR THOUGHT PODCAST 

New year, new episode from your friends at Red Havas—and this one is full of heart.   

In this episode you will learn: 

  • Leadership tips and observations from Team Rubicon’s cofounder and CEO and Marine veteran Jake Wood  
  • How to ground an organization in purpose—and why every organization must do this 
  • What it means to build “mental fitness” and why it’s the new year’s resolution we all need to make 
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THE WORD OF THE YEAR: EP. 5 OF RED SKY FUEL FOR THOUGHT PODCAST

In This Episode You Will Learn:  

  • Which words communicators voted on as the 2020 Word of the Year   
  • How different generations are demonstrating differences in optimism/pessimism about 2021  
  • A new way brands can measure to what degree they’re regarded as a purpose-driven brand and whether that purpose resonates with its consumers  
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