Red Havas is delighted to announce its appointment as the UK Consumer and Lifestyle PR Agency of Record for Vinted, following a competitive pitch process in Q1. Vinted is Europe’s largest C2C online platform dedicated to second-hand fashion, which saw rapid regional growth, reaching 1.2 million members across the UK.
Vinted has chosen Red Havas as its creative PR partner to communicate the brand’s circular economy model, brand values and USPs, while elevating its mission to make second-hand fashion the first choice amongst UK consumers. Red Havas’ remit includes driving UK brand awareness through creative campaigns and an always-on press office serving key national, consumer, lifestyle and fashion media channels.
On the appointment, Natacha Blanchard, Consumer PR Lead at Vinted says: “Following strong growth, we’re thrilled to be placing greater focus on expanding our PR activities in the UK with the support of Red Havas. The team’s merged media and integrated approach to PR will not only help us elevate our brand positioning but execute big-picture thinking to truly transform the conversation around circular economies, second-hand fashion and the benefits for our members and communities.”
Red Havas London Managing Director, Rachael Sansom added: “We are very proud to have Vinted as a client partner, not only in terms of the work we’ll be doing to highlight the importance and positive impact of the circular economy, but also knowing the brand has been leading the democratisation of second hand fashion is incredibly exciting.”
This win comes following a period of exceptionally high growth within Red Havas’ newly creative London office, which saw the agency win blue-chip brands including Jaguar Land Rover (European importer region), ManpowerGroup (globally), LinkedIn (via its content arm Red Connect) and global payments technology provider WEX (EMEA) in the last 12 months.