Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. The most disruptive and clarifying year in modern history provided countless takeaways—about what matters and what doesn’t, what’s possible, what’s vulnerable, what can’t wait a day longer, and what we all stand to lose.
In this first episode of a three-part series, Linda Descano, CFA®, executive vice president and head of corporate communications and executive visibility for Red Havas U.S., moderates a roundtable discussion with James Wright, global CEO, Red Havas and chair, Havas PR Global Collective; and Ruth Harper, ManpowerGroup’s VP of global strategic communications.
Together they dissect two predictions that are specific to the workplace and employees: “The Rise of the Empowered Employee,” in which we will see companies harness the potential of employee-generated content in a post-pandemic world, and “Mental Muscle Matters,” whereby mental health will at long last go mainstream, giving physical fitness a run for its money as a priority, not just for individuals but for employers.
Also Mentioned on This Show:
- 2021 Red Sky Predictions report “10 Predictions for Communicators in 2021”
- ManpowerGroup report “The Future for Workers, By Workers: Making the Next Normal Better for All”
- McKinsey & Company “Igniting Individual Purpose in Times of Crisis”
- McKinsey & Company “What’s Next for Remote Work: An Analysis of 2,000 Tasks, 800 Jobs, and Nine Countries”